Why effective leadership and embracing change will drive #thenewnormal.
What's your next move?
Over the years I have always enjoyed reading books and literature about self-improvement. How do we keep our brains sharp and active. How to avoid the decline in cognitive capacity as we age. How to think laterally and creatively.
I’ve marvelled at the difference between leaders, managers and those that follow blindly. And it brought me in contact with the term “brain fog” that describes that feeling we sometimes encounter when our brains feel like they’re wrapped in cotton wool and just won’t function.
But what I never expected to encounter is self-induced brain-fog. People who just won’t deal with reality and just ignore reality on their lemming march across the edge of the cliff.
How else can you describe the #climatechange deniers? How else can you describe those who ignore the evidence of pea-soup fog magically lifting over cities during the pandemic? Rivers that are magically cleaned up when human destruction is halted for a couple of months?
It is not as if the pandemic of #covid-19 has been with us in force for a year or longer. In the space of a few short months magic has happened. Physically demonstrated to us. Yes, it has been disastrous economically. Yes, it is going to destroy lives. But the reality that we choose to ignore is the evidence that life before #covid-19 also destroyed lives. And our planet.
‘Oh, but the cost of fixing it!’ wails the doomsayers. No. It is not the cost. It is lifting the brain-fog, seeing the evidence and taking action. It requires a willingness. Now that we have seen it, why would we continue the unrelenting lemming march? Oh yes, the conspiracy theorists have the real answers – it is because an Asian nation inflicted this on us. It is because the aliens do not want a certain president re-elected. Yeah…, OK!Oh yes, the conspiracy theorists have the real answers – it is because an Asian nation inflicted this on us. It is because the aliens do not want a certain president re-elected. Yeah…, OK!Oh yes, the conspiracy theorists have the real answers – it is because an Asian nation inflicted this on us. It is because the aliens do not want a certain president re-elected. Yeah…, OK!Oh yes, the conspiracy theorists have the real answers – it is because an Asian nation inflicted this on us. It is because the aliens do not want a certain president re-elected. Yeah…, OK!Oh yes, the conspiracy theorists have the real answers – it is because an Asian nation inflicted this on us. It is because the aliens do not want a certain president re-elected. Yeah…, OK!
But the reality is that there are real answers, real solutions and they don’t cost the earth.
In fact, implementing #addBOOSTplus doesn’t cost a cent. You invest in adding the fuel supplement to your fleet in month 1, and from month 2 you claw more money back from the fuel companies than it costs. Significantly more. BUT it requires a willingness to change your mindset and add this supplement to your fleet’s diesel or petrol fossil fuel.
It will not only put money back into your bank, it will reduce your CO2 emissions by the amount that you reduce your fossil fuel consumption by. AND it will reduce NOx and other particulate emissions by more than 60%. We’ve proven it in engines ranging from ocean faring tankers, tug boats, stationary diesel generators and haulage trucks to cars.
Why would you NOT implement it? Would you believe that the answer usually lies in the fact that the CEO and CFO doesn’t care enough to ensure that their fleet managers and procurement teams implement an investment that helps to reduce the fog and smog that hangs over our cities daily? It’s not that it’s going to cost them too much money. It won’t cost a cent extra. It is just the initial effort to implement it. And you cannot believe the inertia and resistance to change when the leaders do not lead because they are too engrossed in internal politics or whatever else might be occupying their day.
Is the answer simply that many of our business leaders are not visionary enough to understand their leading role in reducing #emissions and their responsibility to their shareholders and their board to deliver the best value to their company? That they are not willing to combat #climatechange? To do something towards #globalwarming? To take a simple action that will reduce their #fossilfuel consumption?
Maybe some leaders are just too busy following the herd, to lead? Fortunately our clients are not. They have true leaders that are willing to take the lead and commit to reducing #emissions for the good of the World and the company’s bottom line.
And this brave new world of our, #thenewnormal requires real leaders.