Selcoms is a company registered in the UAE, specifically in the Dubai Free Trade Zone of Dubai World Center (DWC). The shareholders are Rob Mortimer and Jeremy Nel, and the primary business of the company is providing energy management solutions, based originally in energy storage around the Lead Crystal battery technology and its heat resilience compared to equivalent technologies in the Gel and AGM space, as well as Lithium based products.
Focusing on Simple Solutions!
BOOSTplus is a unique 100% natural bio fuel additive, based on palm oil (fatty acid methyl ester or FAME) with the active component of a bio surfactant and some other components.
It is part of a family of 3 products. Two are used in the oil industry for
a. soil and vessel remediation to clean oil tanks, oil spills in soil or marine situation, and
b. in oil exploration to reduce the viscosity to allow it to flow easier either in pipelines, or extraction in shale or tar sands.
With these products it was realized that the action of the product in breaking down hydrocarbon chains could be of benefit to reducing vehicle emissions and the product was originally launched as Boost+ in Europe in 2012 to help with compliance to the new Euro fuel and emissions standards.
It was relaunched in the Middle East in 2014 as an engine cleaner and fuel savings additive. It secured some clients but with the oil price drop in 2015 they evaporated and with it all investment. The product struggled along until 2018 but never regained foothold in the market. One issue was price as bio-products are more expensive to produce than synthetic ones, although they are preferred in most applications in the petroleum industry for being non-toxic and non-hazardous.
Selcoms became aware of BOOSTplus late 2018 and commenced testing in stationary diesel generators. Due to a lack of experience the testing was nearly stopped, but then extended over a 3-month period with a load bank, not in operational applications, but the conclusion was clear:
1. Particulate emissions and NOx reduced by between 60 and 80% depending on the engine as measured by a certified emissions testing laboratory.
2. Despite the automatic adjustments of the control systems, a minimum of 10% fuel savings could be measured. It was then realized that the savings were potentially more as the generators were rental units that are ‘cleaned up’ on return to site by running at high load for a few hours. The results were sufficiently clear to be acceptable.
Following agreement to launch a JV with our partners to market BOOSTplus in the UAE and KSA, trails commenced in March and April 2019 with trucks and fleets commenced with clients in the construction industry and fleet management companies in the UAE. Savings were consistently over 20%. Testing in personal petrol vehicles showed the same result. Trails were conducted with vehicles of 5 different fleet owners during the period to end of 2019, and the average savings were between 18 to 21%, with older vehicles with less maintenance done showing improvements of well over 30%.
The results were clear, but sales were still an issue as most procurement departments and finance departments saw this as an additional expense, not realizing that it produced a reduction of up to 20% in their fuel bills, which improves their cash flow situation. We recognized that we needed to change our sales pitch so that customers recognized that:
a. Usage gave them a ROI in month one. Thereafter they remained cash flow positive.
b. It saved them money and
c. Reduced their CO2 emissions by up to 20% and their particulate diesel emissions by over 60%.
During 2019 BOOSTPlus was tested in 37 different engine types, over 1,400 different vehicles, and nearly 2 million km's of tests and trials. It never failed to produce results and proved to be as safe as claimed.
The Executive Management
Mr. Jeremy Nel | Co-Founder and Executive Director
Energetic hands on C suite executive and experienced deal-maker with extensive start up fund raising, and business development experience across various countries, cultures and industries.
With wide-ranging start up experience Mr Nel is skilled and experienced in developing systems and processes from scratch to guide the business through the start up phase, then develop them during the lifetime of the business to keep them relevant.
His extensive business experience allows him to understand the core business drivers and focus on the core issues to solve problems. His extensive experience in training staff for start up businesses allows him to understand the importance of good training, processes and procedures, and systems to guide the operations. Having worked in the technology sector since the early 1980’s he has a good grasp of most technologies and an ability to understand the basics and drivers very quickly. This helps us to understand the core business drivers of our clients and ensure that we tailor our solutions to suit their business needs, not redefine the client’s needs to fit into our solutions
Mr. Rob Mortimer | Co-Founder and Executive Director
He has over 20 years of telecoms technology installations, repairs, maintenance and sales behind him. This knowledge and skills gives him the ability to analyze and understand business needs and issues, while finding and applying solutions. Extremely business aware, customer centric, consistent over achiever and exceptionally driven to deliver real solutions.
His natural curiosity leads him to continuously analyze business operations to see where improvements can be made to help the business drive success. This helps him understand their business and solution needs, and to address those needs, rather than just sell set products or services. His technical knowledge is exceptionally high and therefore he is able to understand cross platform solutions and integration across a variety of technologies and how to develop a suitable solution.
Our Mission Statement
To provide unique high quality sustainable and environmentally safe energy cost reductions in partnership with our clients.
To conduct the affairs of our company on sound business principles, and in a professional and ethical manner, assuring all stakeholders receive just treatment and excellent service.
Selcoms is committed to delivering superior quality, affordable energy storage solutions utilising its storage and other technologies, to reduce total cost of ownership for customers, and simplify their operations. We will enhance people’s lives by creating energy solutions that are safer, environmentally friendly and deliver value for money. Our people have the satisfaction of knowing our products make a positive contribution to the world and make a difference to people’s lives.